How strong is your
tech stack?

Answer 7 questions and learn where to focus

(without having to provide your email address - it's ungated).

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This will only take about 2-3 minutes to complete.

QUESTION 1

What value are you getting from your tech stack today?

We can clearly identify how our tech stack's components make driving key results easier and more efficient.

Some components of our stack add value, but some aren't clear how they align towards what we want to accomplish.

It's a mess.

I don't even know what all is IN our team's tech stack.

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QUESTION 2

How complex is your tech stack?

It's pretty simple - MAP, CRM, and not much more.

Name a category, and we probably have a version of it that we're paying for. Intent, data warehousing, predictive modeling, chatbots, etc.

We have some additions to our core, such as intent data or chatbots, but not more than 3-4 other platforms that are "major" investments.

No. Friggin'. Clue.

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QUESTION 3

How would you rate your customer's experiences with your company ... right now?

In a word? Seamless!

Solid, but looking to improve.

Clunky.

I'm not quite sure.

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QUESTION 4

What's your annual budget specifically for technology?

$500K+

$200K-500K

Less than $200K

I'm not sure

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QUESTION 5

How easy is it to find data points you need, when you need them?

Horrendous. It's a slog to get anything.

Quite easy!

It can be a challenge, but we make it happen with consistency.

We can't trust our data, so it doesn't really matter how easy it is.

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QUESTION 6

Does each piece of technology have a clear, defined owner?

Absolutely!

Maybe, but I'm not sure.

Sometimes yes, sometimes no.

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QUESTION 7

Last question! Do you have a document that contains information such as renewal dates, tech costs, owners, etc.?

We do!

Sadly, no.

I'm not sure.

This sounds like a good idea, but the mere thought of pulling this together brings me pain.

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Facts To Know

61% of marketers in a Sept. 2022 survey by Ascend2 and Anteriad said their tech stack was "too complex" - 1 in 5 said it was "more complex than a black hole."
Technology spend accounts for ~25% of average marketing budgets, per MarketingCharts
Tech is one of six key areas critical to business and sales / marketing success. Our RM6 (revenue marketing 6) methodology digs into all of them! Want to know more? Start here.

How strong is your tech stack?

Answer 7 questions and learn where to focus

What value are you getting from your tech stack today?

How complex is your tech stack?

How would you rate your customer's experiences with your company ... right now?

What's your annual budget specifically for technology?

How easy is it to find data points you need, when you need them?

Does each piece of technology have a clear, defined owner?

Last question! Do you have a document that contains information such as renewal dates, tech costs, owners, etc.?

Facts To Know

How strong is your
tech stack?